There was buzz, there were leaks, but nothing quite captured the energy of what actually happened today at Galaxy Unpacked 2025 in Brooklyn. Samsung took the stage and immediately made it clear: this wasn’t just an update — it was a turning point for foldable smartphones Galaxy Fold 7 and Flip 7.
Galaxy Z Fold 7: A Foldable That Finally Feels Complete
The Galaxy Z Fold 7 opened the show, quite literally. The moment it unfolded, it revealed a slimmer, brighter, and smarter evolution of the foldable concept. It’s thinner than most flagship phones even when closed, but it’s the expanded 8-inch inner display — with an ultra-smooth 120Hz refresh rate and a peak brightness of 2,600 nits — that caught everyone’s attention. The outer screen also got a refinement, offering a more natural feel when using the phone one-handed.
This year, Samsung shifted the conversation from “foldables are cool” to “foldables are practical.” The Fold 7 is lighter than its predecessor, tipping the scale at just 215 grams, but under that sleek exterior is some serious horsepower: Snapdragon’s latest 8 Elite processor, up to 16GB RAM, and 1TB of storage. One UI 8 — running on Android 16 — ties it all together with AI features that feel more polished than experimental. Things like live call translation and AI-driven productivity tools don’t just demo well — they work.
And for those who like a bit of photographic muscle, the 200MP camera system isn’t just about big numbers. Paired with improved under-display front cameras and a powerful AI photo engine, it’s built for more than social media snapshots. There’s even talk of Samsung’s new ProVision tech optimizing camera settings based on scene and light automatically.
Galaxy Z Flip 7: Compact Design With Full-Size Power
Then came the Z Flip 7, which might be Samsung’s most consumer-friendly foldable yet. The cover display is now a massive 4.1 inches, nearly edge-to-edge, with full app functionality — including messages, camera, and even Google Maps. When flipped open, it reveals a crisp 6.9-inch AMOLED display, just as bright and fluid as its larger sibling. It’s lighter, it’s tighter, and it’s clearly aimed at becoming the new go-to compact flagship.
Z Flip 7 FE: Foldables for the Masses
Interestingly, Samsung also rolled out a surprise — the Flip 7 FE. A more affordable version, it skips a few bells and whistles but keeps the dual-screen design and 50MP main camera. At under $900, it’s clearly designed to push foldables to a wider market — something competitors have struggled to pull off convincingly.
Galaxy Watch 8: The Smartwatch Becomes a Health Partner
As the phones grabbed most of the spotlight, the Galaxy Watch 8 quietly showed up with its own set of upgrades. Enhanced fitness tracking, deeper sleep metrics, vascular health insights, and a new AI assistant made it feel more like a health coach than a smartwatch. There’s even a version with 64GB storage and rugged design for outdoorsy types.
Launch Dates and Pricing
All the devices go on sale starting July 25. Pre-orders opened moments after the keynote, with Fold 7 starting at $1,999 and Flip 7 at $1,099. The FE version undercuts them all at $899 — possibly Samsung’s smartest pricing move in years.
The Big Picture: Samsung’s New Era
What today showed is simple: foldables aren’t a niche anymore. Samsung is done experimenting. Now, they’re executing. And the rest of the market? They’ve got some catching up to do.
